TiVo sent out five new press releases today unveiling and outlining a new comprehensive broadband strategy with the concept of "It's not TV unless it's on the TV."  Basically, Tivo plans to allow consumers the ability to get broadband video delivered directly to their TV sets in a simple to use interface.

Here are highlights from TiVo's broadband strategy announcements:

Unified Search –TiVo unveiled “unified search,” launching next year, whereby consumers can search across broadcast, cable and broadband content sources through an approach that seamlessly integrates all video for easy access, menuing, searching, recording, and viewing.  Consumers want content from many different sources and with unified search they won’t need to visit multiple devices to view that content – it can all be easily accessed in one place from the TiVo “Now Playing” list.

ICM – With broadband video choices, the number of TV options available became overwhelming, and celebrity talent became critical “key words” for viewers finding what they want.  TiVo and ICM have teamed up to provide TiVo subscribers with TV show and film recommendations personally selected by some of the most well-known Hollywood actors and directors.  These celebrity Guru Guides will offer subscribers the ability to have this content automatically recorded on their TiVo boxes.  This demonstrates how TiVo continues to weave itself into the true fabric of the media industry, now providing a means by which entertainment talent can establish a direct relationship with TiVo viewers on their TV sets.

Home Movies Service –Working in partnership with One True Media, TiVo is offering a breakthrough new service feature which will provide friends and families scattered across the country with an easy way to share their home videos, by sending them directly to the television set.  Rather than burning and mailing DVDs, friends and family will now be able to set-up their own private channel to send home videos directly to a TiVo subscriber’s TV set.

Autotranscode – TiVo subscribers who upgrade to this new PC software will be able to easily browse, transfer, and watch a vast amount of Web video, right on their TV sets, using the Emmy Award-winning TiVo service, even if the content is not originally in a format that televisions can display, by autotranscoding that video through their PCs.

New TiVoCast Service Programming Partners – A fresh group of media companies, including CBS Interactive, Forbes and specialized health content, will deliver broadband programming directly to the television through TiVo’s revolutionary TiVoCast service.  Launched earlier this year, the TiVoCast service delivers broadband video directly to the television sets of TiVo subscribers, turning Web video into television by bringing powerful broadband content previously available only on the PC.

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